A few years ago I made the conscious decision to stop watching trailers. Avoid them at all possible cost. For me, the state of movie advertising has gotten so bad, that by the end of watching a trailer, chances are, you’ve already seen over half the movie’s plot*.
Thanks, but fuck off, no thanks.
That has been the norm for years up until this very week, where I just clicked that I’ve watched the trailers for The Hobbit, The Dark Knight Rises and now Ridley Scott’s Alien-esque prequel Prometheus. Granted that they’re all teasers, yeah it’s just images and impressions of what the final film will be like, and hells yeah do I feel excitement for all of them, but man, do I feel very wrong in watching trailers again like that.
Anyhow, here’s the one for Prometheus, definitely more and more becoming my most anticipated flick for 2012.
* best example is the trailer for Drive. DON’T watch the trailer for Drive before you see Drive.